CBC & NextRevdelivery review / 2026-07-09
Costco / CBC / Control Source · What we built, where it runs, what is left
The foundation is built and running in your systems. What remains is small, and mostly waiting on a decision.
This is the engineering companion to the benchmark deck. It shows every system we
touched, what we connected, what is live in your production today, and an honest estimate of the
time to finish the rest. It reads in four states:
- LIVERunning in CBC production systems right now
- WITH CBCFinished on our side, waiting on a merge, a release, an owner, or a decision
- BUILTBuilt and gated, ready to deploy on your go
- NEXTSpecified, with an honest time estimate to complete
The headline: the corrections themselves are mostly merges, a release, and a few
access or approval decisions. The clock is set by those decisions, not by build time. Nothing in
this deck is a promised date; time ranges are honest estimates for the work itself.
1 / 9
CBC & NextRevyour original ask · June 9
Robin's kickoff · June 9, 2026
Your original ask, and where to see it
The June 9 go-ahead was three things: two dedicated URLs, one landing page for
small group and individual only, and Amplitude tracking of the activity. Here is where each of
those three stands. Your own analytics showed the drop-off was across the whole quote path, not
just the landing page, so we rebuilt the entire path for both, not a single page.
- READY TO LOCKTwo dedicated URLs. We sent four names, each checked available at the time, with the Costco name kept out until the partnership's marketing clauses are confirmed. Brandon's to pick and register.
SmallGroupHealthQuote.com / GetSmallGroupQuote.com · IndividualPlanQuote.com / MemberHealthQuote.com
- ON PREVIEWThe dedicated pages, small group and individual. Rebuilt phone-first because your mobile was converting at about half of desktop, with your copy and every regulated disclosure kept word for word, through a full quality, layout, and accessibility pass. Ready for you to review on your phone now; nothing is live and your sites are untouched.
cbc-costco-forms.pages.dev
- LIVEAmplitude tracking of the activity. We audited the full funnel, set your Day-Zero benchmark as the number to beat, and built a funnel explorer your team reads on your own Amplitude and HubSpot data, behind login.
cbc-funnel-explorer.pages.dev
All three are answered, and from there the work went well past the original ask:
marketing source on every deal, a first speed fix and the checkout freeze fix live in production,
and a scored recovery pool of quoted-not-closed leads. The rest of this deck is that work.
2 / 9
CBC & NextRevthe systems we have worked inside
The apps and systems we have touched
| system | what we did in it | state |
| HubSpot (CRM) | Read connector; marketing-source field on every deal; Google click-ID rail; recovery pull; penny-verified numbers baseline | Live read |
| Quote engine (Azure) | Parallel Small Group quoting + the group-size rule; first speed fix; individual + small-group checkout paths; rating root-cause | Live |
| Quote websites (CBC_Projects) | Checkout freeze fix on every quote flow; eight rebuilt phone-first funnels; footer + Large Business page; font fix | Live + built |
| Amplitude (analytics) | Full funnel audit; the Day-Zero benchmark; the interactive funnel explorer | Live |
| Monday.com | Full read-only recon (30 workspaces, 187 boards); cross-system map; the unification plan | Recon done |
| Azure DevOps | Source access across 60 repos; 11 pull requests authored; the per-flow deploy map that caught the wrong-copy paste | Ongoing |
| Security surface | 24-finding register (OWASP-mapped, read-only); zero-downtime credential-rotation runbook; config-hardening changes | With CBC |
Every system above is one CBC already owns. We worked read-only or through your own
pull-request and release process; nothing was deployed to your live sites by us.
3 / 9
CBC & NextRevthe wiring · data that now flows
What we connected
- Marketing source → the deal record. Every one of your 1,403 won deals now carries a normalized source field. This is the attribution scoreboard that did not exist before.
- Google click ID → the deal record. An ad click now travels end to end onto the deal, so paid Google spend can finally be tied to sold business (armed; it counts the moment the paused ads resume).
- Five plan sources → one parallel call. The Small Group engine's five rate sources used to run one after another; they now run together, with the group-size rule intact.
- HubSpot + the quote database + Monday.com → one recovery worklist. We cross-referenced all three to find people who got a quote but were never contacted.
- The campaign link-builder → the tagging standard. New marketing links are built pre-tagged, so new deals arrive already labeled at the source.
- The quote engine → HubSpot sync, mapped. We read and documented the existing lead sync and found the gaps that create the blind channel and the recovery pool.
4 / 9
CBC & NextRevproduction only · verified 2026-07-09
Live in your production today
- LIVE Jun 19Marketing-source field on every deal.
the cross-check ties to the penny; already surfacing sources the raw data missed, including the first AI referrals.
- LIVE Jun 24Google click IDs carried to the deal record.
armed; reads new clicks the moment the paused Google ads resume.
- LIVE Jun 24Checkout freeze fix, live for customers on every quote flow.
saved into master on three flows; the rest are live and one merge from being saved in too.
- LIVE Jul 7Small Group parallel quoting + the "Limit Group Size by State" rule, both live and correct.
re-checked against the live engine code July 9: the speed change and the group-size rule are both in place; the rule that was briefly switched off is fully restored.
- LIVE Jun 26First speed fix in the quote engine, deployed through your own release.
- LIVEInteractive funnel explorer for CBC staff, behind login, on your own data.
- LIVETracking guide, hosted for the team alongside the explorer.
- LIVEPenny-verified numbers baseline: pulled June 18, re-pulled July 6, every figure re-ties.
Everything on this page is running in CBC systems today, delivered before any agreement was signed.
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CBC & NextRevevidence · check any of it yourself
Evidence that it is working
- TIES TO PENNYThe source field reconciles exactly against your own book.
223 attributed + 1,180 unassigned = 1,403 won deals; $326,436 traceable + $563,492 blind = $889,928. Re-run the deal report by source in your HubSpot and it ties with nothing left over.
- NEW SIGNALIt already surfaced sources the old data could not see: the first AI-assistant referrals (ChatGPT, Copilot) and a Google source that were invisible before.
- LIVE DATAThe Google click-ID rail is proven end to end: the first deal written after the June 24 deploy carried its click ID through, 0 to 1.
it reads 0 new only because the ads paused; the newest click-ID contact in your HubSpot is dated June 16, 1:59 AM, with 1,104 in total (checked July 9). Armed, not broken.
- LIVE CODESmall Group speed and the "Limit Group Size by State" rule, re-checked against your live engine on July 9.
Fred's July 7 file (Release-35) is the file we sent apart from brace formatting; the parallel five-source call and the group-size rule are both present and correct in the live code.
- YOUR TESTThe speed proof is your own designer's production run, not ours.
Joe Paradis, July 6, on production: a 50-result Small Group quote in 21 seconds, 701 results in 61-69 seconds. Time now scales with plans returned, not sources waited on.
- LIVE CODEThe checkout freeze fix is confirmed in the served script on every quote flow.
the race that stuck the cart is gone; verified byte-for-byte on each live page.
- REPRODUCIBLEThe numbers baseline holds: pulled June 18, re-pulled July 6, every figure re-ties.
all from written-down queries CBC can re-run; nothing here depends on trusting our counting.
The same verification is what flags what is not yet done on the next pages: the cbcins Small Group engine is still serial, and the individual checkout fix is live but not yet merged to master. Honest both ways, and every line above is checkable in your own systems or your own code.
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CBC & NextRevwhat is left · honest estimates
What is left, and how long to finish it
| item | owner | estimate | gated on |
| Save the last checkout fixes into master (individual, Large Group, Medicare) | CBC dev / Joe | ~15 min each | a merge; live already, this is regression insurance |
| Small Group speed for cbcins, CBC and StenTam (still one source at a time) | CBC + us | ~1 day | a code review + one concurrent load test |
| First-page-fast results (the real win for big-ZIP quotes) | Us spec, CBC build | ~1 wk spec + 1–2 wk build | go-ahead; this is the next big speed lever |
| Trace the two funnel bugs (ZIP→county, captcha loop) | Us | ~1–2 days | nothing; we already have Joe's inputs |
| Speed before/after numbers (percentiles) | Us | ~1 day | App Insights read access, or CBC pulls them |
| cbcins site tracking install (unblinds the 100%-blind channel) | Us + CBC | ~2–3 days | a privacy sign-off, then the install |
| Sold-by-source reporting dashboard | Us | ~1–2 wk | a HubSpot write credential + path decision |
| Lead-recovery launch (2,812 scored, quoted-not-closed) | CBC agent + us | start now | a named owner; email re-contact also waits on counsel |
| AI follow-up automation on the recovery worklist | Us | ~2–3 wk | begins once the owner + counsel gates clear |
| New phone-first quote funnels + 18-page site remake | Us + Joe | ~2–4 wk | review with the team, then wiring |
| Credential rotation + config hardening | CBC engine team | their schedule | runbook delivered; zero-downtime |
Estimates are for the work itself, not commitments to a date. Items marked "gated"
start when the decision or access clears; several run in parallel.
7 / 9
CBC & NextRevthe plan, with time on it
The plan to finish, with rough durations
- This week · days Close the remaining merges and the cbcins Small Group speed review. Trace the two funnel bugs. Mostly your dev's time; ours is ready.
- Weeks 1–2 · 1–2 wk Speed round two: the first-page-fast spec and the cbcins Small Group speed, plus the before/after percentiles once telemetry access lands.
- Weeks 2–4 · 2–4 wk Turn on revenue recovery: name the owner, clear counsel, start working the 2,812-lead list, and stand up sold-by-source reporting once a write credential exists.
- Weeks 3–6 · 3–6 wk Ship the new phone-first quote funnels and the site remake: review with the team, wire to the engine, deploy.
- Ongoing Security execution on the delivered runbook, marketing tagging adoption, and the cbcins tracking install once privacy signs off.
Almost none of the remaining time is build time we control. It is merges, a
release, an access decision, a counsel sign-off, and a named owner. Clear each gate and we move the
same day.
8 / 9
CBC & NextRevappendix · the complete work record
Appendix: the complete work record, one page
Live in your systems (8)
- Source field on every deal
- Google click IDs carried to the deal
- Checkout freeze fix, all quote flows
- Small Group parallel quoting + group-size rule
- First speed fix in the quote engine
- Funnel explorer for CBC staff
- Tracking guide, hosted for your team
- Penny-verified numbers baseline
With your team (10)
- Final checkout merges (individual, LG, Medicare)
- cbcins Small Group speed: review + load test
- Campaign link-builder tool, to marketing
- Tagging standard + rollout plan
- Security findings + rotation runbook
- Performance-telemetry access decision
- Recovery worklist: 2,812 scored leads
- Load-test + next speed-fix specs
- Site font fix, confirmation pending
- Per-channel briefs to Ken and Robin
Built, awaiting a go (8)
- Eight quote funnels rebuilt phone-first
- 18-page quote-site remake, on preview
- Footer fix + Large Business page
- Server config-hardening changes
- Follow-up credential findings
- Counsel packet for re-contacting leads
- Cross-system unification plan (Monday)
- Sold-by-source reporting dashboard
Found + corrected (9)
- Slow quotes = rating step, not the pages
- Deal dollars = premium, not revenue
- Salesforce = 2021 import, not a live sync
- The unexplained paid-Meta traffic, sized
- Google Ads pause (June 16) detected
- Source label does not identify the funder
- Recovery pool sized honestly, not inflated
- Wrong-copy paste + gate deletion caught, fixed
- Two production bugs triaged (not ours), taken
35 items and counting. Every line carries its own date, state, and verification in
the work-record document; happy to walk any of them.
9 / 9
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